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Sustainability Open innovation Why Open Innovation

Open Innovation for San Marco Group

The definition of Open Innovation originated in 2003 via the U.S. economist Henry Chesbrough who, in his essay: The era of Open Innovation, discusses the topic and, among other things, writes:

“Open Innovation is a paradigm that states that companies can and should make use of external ideas, as well as internal ones, and access markets by internal and external routes, if they want to advance their technological competencies.”

Companies must therefore rely on an innovation model that takes into account not only internal ideas and resources, but also tools and expertise from outside, particularly from Start-ups, Universities, Research Institutes, Consultants and Non-competing Companies. The use of external resources brings a reduction in the process from the conception of a product through to its marketing. At the same time, companies should no longer only think in terms of internal exploitation of ideas, but must also consider routes to markets beyond their own borders, or alternatives to their own business model.

Ideas becoming reality
Open Innovation takes the form of collaborations that may vary in duration and strategic value, but certainly lead to numerous economic and strategic benefits for both parties, benefits that come through the adoption of these external stimuli to create innovation within the enterprise.
Mutual cooperation
Relying on an innovation model that takes into account not only internal ideas and resources, but also tools and expertise from outside, while also taking into account paths outside its boundaries, to the market, which are alternative to its business model.
Environmental sustainability
The open networks aimed at eco-innovation take advantage of the synergies created between parties to be an active and positive part of the evolution of our planet from a sustainable perspective. Sustainability and Open Innovation are one of the new beacons in the design development of our Group.

Inbound Open Innovation

The approach we have chosen in embarking on this new venture is called Inbound Open Innovation, an Open Innovation that is based on adopting external stimuli to create innovation within the enterprise. The most common actions taken through this method are collaborations with universities and established partners.

We therefore chose to begin this journey of ours with a Call for Solutions with the theme ReThink Next Generation Coatings: sustainable solutions for the next generation of wall paints and coatings. Our goal is to find alternative solutions to reduce the environmental impact of water-based building paints and coatings, or to formulate products that can help reduce the environmental impact of the system to which they are applied. We have chosen to target primarily companies that can become our suppliers and/or collaborators, while without excluding the participation of start-ups and universities.

Call for Solutions
A Call4Solutions for those who want to propose innovative and sustainable material solutions for the next generation of paints.
Full text of the Contest
ReThink Coatings
The first Call4Solutions in partnership with Materially, and the reasons why we took this path.
SMG and Materially, for Open Innovation
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Via Alta 10/A - 30020
Marcon (Venezia), Italia

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+39 041 4569322

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info@sanmarcogroup.com

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