San Marco Group, a leading Italian building paints and coatings company, is launching a Call for Solutions open to companies, start-ups and research centres that can propose innovative material solutions aimed at reducing the environmental impact of water-based building paints and coatings.
Our goal is to find alternative, sustainable solutions for formulating products that can help reduce the environmental impact of the system they are applied to. The Contest is primarily aimed at companies that can become our suppliers and/or collaborators, but does not rule out the participation of start-ups and Universities. Our primary goal for this project is to explore the area of Open Innovation by seeking solutions to create new synergies, and start working on a new generation of paints that are innovative from the perspective of sustainability.
It is from some of San Marco Group's most important pillars based on the values of innovation and sustainability, and from our R&D lab's need to breathe new life into its ideas, that this new Inbound Open Innovation project was born. Implemented through a contest and a network made up of disparate stakeholders, the primary goal of the theme chosen to work on is that of developing the Group's first Open Innovation experience from innovations that can be managed with the technical expertise already within our R&D team. Indispensable for the success of the project is the innovation provider, an intermediary who helps in defining the contest, in strategically managing the project and in defining the guidelines forming the basis to select the best ideas from all those received. Our careful search for an innovation provider led us to choose Materially, consultants experienced in supporting companies in the development and diffusion of innovation and sustainability from materials.
Materially operates with a design-oriented approach and a focus on Circular Economy and smart innovation through daily research and constant dialogue with different players in the world of materials including universities, start-ups and companies. Supporting material manufacturers with innovation and networking projects, Materially works together with companies in structuring new concepts and products, searching for technical, creative and sustainable material solutions through a multidisciplinary approach and Design Thinking methodologies.